evo2b participated in the new concept of visual communication and brand signage. The inspiration was to bring modernity, personality, identity and evolution. With a light and colorful atmosphere, unique identity, without losing the essence of being Max Atacadista.
In the project we used ACM, acrylic, tile, wood, PVC and canvas. We developed all visual communication and signage based on the Max Atacadista logo, with its diagonal lines. To make it clear and visually intuitive, each sector (eg bakery, butchery, fruit and vegetable) has its own color. There are two headers, one with communication phrases and above with sectorization and also institutional backlights. Use of tiles and slats brings more fluidity to the exchange of each sector. The choice of typography was made based on the balance between the legible, clear and cohesive with another font with more personality and presence.