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One of the crucial moments of a retail business is identifying the potential of a piece of land. Commercial architecture supports itself and seeks results. Thus, the first stage of the work is the Feasibility Study. In addition to physical and relief aspects, it is necessary to pay attention to the urban indexes and permissions that the city's Master Plan determines for the area. On top of legal data and knowledge of technical constraints, it is possible to carry out a mass study to verify what can, in fact, be built on site and guarantee the adequate infrastructure for the success of the retail business.