Architecture | Design | Branding
KONIG SUPERMARKET
- brand design
- architecture
- visual design
- wayfinding
Architecture and Visual Design
Konig Supermercado
Porto Alegre, RS
2016
The Konig project is a reference in the supermarket sector in Porto Alegre. The work, located in the South Zone of the city, in addition to a strategic layout, brings an impressive facade and a minimalist aesthetic internally. The building has parking and small stores, a supermarket, an administrative area, as well as preparation and storage.
Evo2b's role in the project includes the redesign of the brand, architectural concept and visual design of the store. A meticulous job that included interior design, furniture design, wayfinding, uniform design, stationery, ambiance and POS merchandising. Departmentalization is one of the most fundamental ways to build a logical and pleasant buying journey for the final consumer.