Gauchão Supermarket: A Contemporary Urban Experience

Gauchão Supermercado on Avenida Protásio Alves, in Porto Alegre, RS, is the chain's third store, complementing the other two existing ones. Each of these stores represents a facet of the history and tradition of the Gauchão family.

The first store, the company's headquarters, is a "Conceito Rural" store, located in an area further away from the center, which reflects the roots and tradition of the Gauchão family. With a cozy atmosphere and an environment that recalls the countryside, this store provides a familiar and traditional shopping experience.

The second store, Gauchão Vicente, is a smaller, community-focused version known as the neighborhood store. It is located in a busy residential neighborhood, serving as a meeting point for local residents. This store is designed to meet the specific needs of the neighborhood, offering convenience and proximity to customers.

The recently opened third store, Gauchão on Avenida Protásio Alves, is the brand's contemporary expression, incorporating elements of urbanization and life in the big city. Although this store explores modern architecture and design concepts, it maintains the connection with the other two stores, preserving the values and history of the Gauchão family.

By offering a cheerful and stimulating shopping experience, Gauchão Protásio unites past and present, representing the evolution of the Gauchão family and its adaptation to the demands of contemporary life. It is a place where tradition meets modernity, where the connection to the community mixes with the urban hustle.