Atatale is the wholesaler of the Mercale chain, which is located in Rio Branco, in Acre. Wholesale has a total area of ​​25,000m², of which 3445m² is the sales area.
Naming, branding, architecture and new conceptualization of visual communication were carried out

Quality, identity and modernity are part of of the Atatale brand concept. “Much more than wholesale, it's wholesale”, a phrase that carries the brand's differential, and it is also important to highlight the bright colors and organic designs, which promote the well-being of the customer.