Sam’s Club Cotia - SP was the first unit to have implemented the new concept of facade, internal signage and ambience, developed by evo2b. This concept aims to convey the essence, distinctiveness and quality of the Sam’s brand. The restructuring strengthens the identity of the new brand, through the appropriation of its elements and transforming them into architectural details. The use of the symbol and linear lighting are points that attract attention in this new model that consolidates the members club’s position in the market. The rollout of this concept is happening throughout Brazil.