Why having an efficient logo is critical to the success of your business?

The logo carries the weight of being the visual representation of a brand. It is the essence of a company manifested in a figure.
When designing a logo, we materialize ideas in a delicate and subtle way, we translate complex concepts into clear, accessible and uncomplicated forms.
Coming from a traditional network of markets , Supermercado Osana was baptized with the same name as its founder, bringing a well-known and familiar name to a new brand.
Family, warmth and proximity were the key words that guided the entire brand creation project - and then the supermarket itself.
We brought the family's identity using calligraphic typography, emulating the signature of the founder herself.
For the decoder, we used supermarket in bold, bringing a nice font to read and allowing its use as a base typography for the entire brand.
For complementary use, the logo was transformed into a stamp, which can be applied to different materials, such as stationery, plastic bags and different labels.