New conceptualization of visual communication and signage, with a lot of modernity, personality, identity and evolution. With a light and colorful atmosphere, unique identity, without losing the essence of being Max Atacadista.

This concept was first developed for the Cianorte store and, due to its success, was also applied to the Rondon store. A wholesale with the “Max Atacadista” concept. We developed all visual communication and signage based on the Max Atacadista logo, with its diagonal lines. To make it clear and visually intuitive, each sector (eg bakery, butcher, fruit and vegetable) has its own color. There are two headers, one with communication phrases and above with sectorization and also institutional backlights. Use of tiles and slats brings more fluidity to the exchange of each sector. The choice of typography was made based on the balance between the legible, clear and cohesive with another font with more personality and presence.

Sales area: 3763.79m²