Design
Komprão Rio Vermelho
- design, visual communication
DESIGN
Komprão Koch Atacadista
Florianópolis, Santa Catarina
2022
With 7160m² and 4367m² of sales area, this is the first store on the island of Florianópolis. The visual communication and signage of the project are very striking, uniform and coherent from the external environment to the interior of the store. In the parking lot there is a lot of sector communication, promotions and advantages such as cards and telesales, in addition to well-marked signage on the façade and pillars. The sales hall stands out with a red molding that runs around the entire perimeter, identifying the sectors and unifying the butchery and bakery service. Images sector and set the entire project and the city canvas stands out for its differential from store to store. Signage runs through the entire store with unity and emphasis, following Komprão's unique identity.