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What to evaluate before choosing a retail architecture and design firm
Beautiful portfolio is the easiest criterion to check and the least revealing. Every office shows the best photo.
What really matters for those who operate a chain: does the office understand store operations beyond design (flow, replacement, backoffice, technical area)? Do you have a structured process to deal with multiple stores in parallel, with standardized documentation and coordination of disciplines (structure, MEP, visual communication)? Can you adapt a concept to different terrains and legislation without starting the project over from scratch for each unit?
Retail architecture and design company that only designs beautiful stores solves part of the problem.
A company that understands the retail business solves the entire problem: what the store needs to sell, operate and sustain over time, not just how it needs to appear on opening day.