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Architecture and Visual Design
DEGASPERI
Estrela
The project is a renovation not only of the building, but of the entire brand, it was designed from the visual identity to the day-to-day application. For the store, it was proposed to increase the area with new spaces for preparation, bakery, butchery and storage. In the sales hall, the architecture is in line with the applications developed especially for the client. The brand was developed based on the family's history, paying homage to nonno Degasperi, creator of the chain, bringing his image as a symbol associated with a soft but striking serif lettering and the signature of the house.
The layout and offer of products will bring many benefits to end customers, the store will double its total area from 800m² to 1,500m² and 370m² for product display, providing a more pleasant and inviting environment. Companies participating in the project: Ravanello Engenharia, Potencial Engenharia and Pré-Tubo.
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